Creator Blog
Now announcing Medals, a new way to celebrate great videos
Wednesday, November 9, 2011
We started Honors back in the early days of YouTube, as a way to help you find which videos are loved by the community. As we continue to grow at a rapid rate, we want to make sure our features can be flexible enough to handle all of your great content.
So today we’re kicking off Medals, a new system to recognize the great videos and creators out there. We’re starting with Medals that recognize popular videos with the most engagement. These are the first wave of Medals we’re planning to announce, with each including a gold, silver and bronze version to show popularity order and here’s a breakdown:
All Time Most Popular Medal
, for videos with the most all-time engagement
Recently Most Popular Medal
, for videos with the most engagement this week
Trending Medal
, for videos that have a big jump in engagement this week compared to last
To help you find the videos earning Medals, we’ve also updated a topics page that shows you all the videos earning the Medal.
We were so excited to get this program going, that a couple weeks ago you might’ve heard something about Goodies—that was an early name for the program that’s changed to Medals, and we’ve spent even more time since then to make it better.
We’re eager to get everyone involved with this new system, so you’ll see video Honors phased out over the next few weeks. As we’re getting started, we hope you’ll share your thoughts on the
Partner Forum
where we’ll have an active thread about Medals.
Kurt Wilms, Product Manager, recently watched “
Waka Waka (This Time for Africa) (The Official 2010 FIFA ....”
Welcoming the next generation of cooking and fitness trainer stars
Wednesday, November 9, 2011
Thinking of searching YouTube for a cooking recipe this holiday season? Want some videos to help you achieve that New Year’s fitness resolution? You’re in good company. Searches on YouTube for cooking recipes spike around the end of every year, and searches for fitness exercises spike just around the start of the new year.
We have partners who are doing amazing things with food and fitness, and to supercharge their careers,
we created
the
YouTube Next Chef
and the
YouTube Next Trainer
programs. We’d like to introduce you to the first class of partners who’ll be attending a 12-week course via
Google+ Hangouts
and receiving a $15,000 equipment and promotional package, all to help them share their passion for food or fitness on YouTube with you.
YouTube Next Chef
The partners of the YouTube Next Chef class include self-taught chefs, cookbook authors, former restaurant owners and more. Their culinary styles range from making a full meal with just one pot to vegan desserts to gourmet on a budget, and represent five countries around the world. These partners will be taught by the finest folks in culinary arts, including editors from
CHOW.com
, YouTube Partners like
Rob Nixon
, and industry experts like
Lee Allison
.
YouTube Next Trainer
If fitness is your goal, our YouTube Next Trainers are here to help. This international group can teach you exercises using city landscapes, fitness routines made for athletes, safe parkour training exercises, pilates made simple and more. Expect to see these partners get top tier training from our featured mentors
Billy Blanks
, YouTube Partners like
DeStorm
, and industry experts like
Julie DelaBarre
.
Stay tuned for weekly videos
starting Nov 15 for YouTube Next Chef and Nov 23 for YouTube Next Trainer.
Austin Lau, YouTube Creator Programs, recently watched “
The Coolest Extreme Skiing Dudes
.”
Three upcoming Partner Meet-ups: Register now!
Wednesday, November 2, 2011
Registration is now open for three YouTube Partner meet-ups on both coasts! The first is on December 6 in New York City; the second is on December 12 is Los Angeles; and the third is on January 17, 2012 in the San Francisco Bay Area.
Details and registration forms are at these links:
NYC on 12/6:
http://goo.gl/m59sF
LA on 12/12:
http://goo.gl/X8gdx
SF Bay Area on 1/17:
http://goo.gl/qr2Vr
Space is limited, so please RSVP by November 7th, 2011.
We'll be sending confirmation emails with details to those we can accommodate.
If you have additional questions, please contact us at
http://goo.gl/eL6d1
. Mention "YouTube Partner Meet-Up" in the form.
Thank you, and we look forward to seeing you at the meet-ups!
Taylor Marcus, YouTube Partner Support, recently watche
d "
Beyoncé - Party ft. J. Cole
."
More great content creators coming to YouTube
Tuesday, November 1, 2011
Editor’s note: On Friday we announced some new channels coming to YouTube, from faces you have seen on YouTube before and some you haven’t. Here’s how we kicked it off on the
YouTube blog
- we’ll let you know when the new channels launch. You can sign up
here
to be notified.
Wonderful things happen when cool technology meets great entertainment. Cable television expanded our viewing possibilities from just a handful of channels to hundreds, and brought us some of the most defining media experiences of the last few decades-- think MTV, ESPN and CNN. Today, the web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube.
Today we’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners. These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven.
Our goal with this channels expansion, along with the
grants
and
educational
programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.
The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.
Be the first to know when the original channels launch by signing up
here
. For a sneak peak, take a
look
here.
Robert Kyncl, Global Head of Content Partnerships, recently watched “
Halloween Light Show 2011
.”
Getting people to your channel, and how TrueView video ads can help
Monday, October 31, 2011
There are many ways to promote your channel on YouTube, and we work hard to make sure you've got what you need to bring in new viewers. We
made a prediction recently
that by 2015, 50% of online ad campaigns would include a cost-per-view video campaign. Now, we want to give you an update on progress towards that prediction, as well as new features being announced.
Let's start with the past. Last year, we rolled out a new family of pay-per-view ad formats called
TrueView video ads
. With these ads, advertisers and creators alike pay only when a viewer has chosen to watch the ad. One year later, with the help of many YouTube partners, we’ve made significant progress in bringing pay-per-view video ads to life.
So what does this mean for
your
channel? Consider the following:
40% of all in-stream ads on YouTube are now skippable
People have watched 18 years of video each day which came from TrueView ads
Only 2 percent of viewers preferred ads they can watch from start to finish without the option of skipping
9 in 10 survey participants felt that TrueView in-stream ads lead to a more enjoyable YouTube experience
On average, TrueView in-stream ads reduce audience drop-off by 40% when compared to regular in-stream ads
As a viewer on YouTube, you make the choice of which ads you want to see and when. As a creator on YouTube, you get the engagement of video for your channel, with the precision of online advertising. Creators like
Lionsgate
,
The History Channel
,
ABC News
,
The Onion
,
Michelle Phan
,
Machinima
and
Howcast
have more effectively monetized their content.
And now, some news. Based on the success we’ve seen so far, we’re extending the benefits of TrueView to more viewers, advertisers and partners. We’ve started to work with publishers on the Google Display Network to include TrueView in-stream ads in their own video content. Beginning November 17, we will also add two new formats to the TrueView family: YouTube Promoted Videos will become
TrueView in-search and in-display
and Google Click-to-Play video ads will also become part of
TrueView in-display
.
We also recently announced Google AdWords for video (beta) to make it easy for any size of advertiser to set-up, manage and optimize video campaigns that include TrueView video ads. We expect even greater advertiser adoption - and more revenue for partners. To help you make informed decisions about which ad types to allow on your content, we will also be rolling out reporting that will show you revenue at the per format level. In the meantime, if you have any questions, please feel free to contact your account manager.
Phil Farhi, Senior Product Manager at YouTube recently watched, "
Last-Minute Halloween Costumes
."
Browse page update
Friday, October 28, 2011
Thanks to those who reported issues with the Browse pages recently. We're aware of the issue and working on getting out a fix as quickly as possible. In the meantime, you may notice that the Browse pages are not fully updated. For the long-term we're working on making these pages update more regularly and improving their stability, since you've reported this as one of your top pieces of feedback for us. Apologies again for the inconvenience, we'll update this thread as soon as things are back-up and running.
Thanks!
YouTube Partner Support Team
Making Suggested Videos More About You
Friday, October 28, 2011
We’re constantly trying to help our creators and partners distribute their content to the audiences that want to see it. Doing so helps creators and partners build a more engaged audience, while providing viewers with a more enjoyable and personal experience.
To help that end, we recently made improvements to make video suggestions (that appear to the right of the viewing console and within the viewing console after the video is completed) more personal, based on the viewer’s viewing habits. This is great for partners as we believe that this will help target your content to the audiences that you’re trying to reach without having to reach through miscellaneous content.
To find out what sorts of suggested/related videos are driving to your video so that you may improve your tags and content, visit YouTube Insights, then click on Discovery. You will see a section called “YouTube Related Video.”
Clicking this link will show you the traffic driven to your video from Related Videos.
Posted by Bing Chen, YouTube Creator Initiatives, recently watched “
Smashing Pumpkins in Slow Motion
”
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