Creator Blog
Getting people to your channel, and how TrueView video ads can help
Monday, October 31, 2011
There are many ways to promote your channel on YouTube, and we work hard to make sure you've got what you need to bring in new viewers. We
made a prediction recently
that by 2015, 50% of online ad campaigns would include a cost-per-view video campaign. Now, we want to give you an update on progress towards that prediction, as well as new features being announced.
Let's start with the past. Last year, we rolled out a new family of pay-per-view ad formats called
TrueView video ads
. With these ads, advertisers and creators alike pay only when a viewer has chosen to watch the ad. One year later, with the help of many YouTube partners, we’ve made significant progress in bringing pay-per-view video ads to life.
So what does this mean for
your
channel? Consider the following:
40% of all in-stream ads on YouTube are now skippable
People have watched 18 years of video each day which came from TrueView ads
Only 2 percent of viewers preferred ads they can watch from start to finish without the option of skipping
9 in 10 survey participants felt that TrueView in-stream ads lead to a more enjoyable YouTube experience
On average, TrueView in-stream ads reduce audience drop-off by 40% when compared to regular in-stream ads
As a viewer on YouTube, you make the choice of which ads you want to see and when. As a creator on YouTube, you get the engagement of video for your channel, with the precision of online advertising. Creators like
Lionsgate
,
The History Channel
,
ABC News
,
The Onion
,
Michelle Phan
,
Machinima
and
Howcast
have more effectively monetized their content.
And now, some news. Based on the success we’ve seen so far, we’re extending the benefits of TrueView to more viewers, advertisers and partners. We’ve started to work with publishers on the Google Display Network to include TrueView in-stream ads in their own video content. Beginning November 17, we will also add two new formats to the TrueView family: YouTube Promoted Videos will become
TrueView in-search and in-display
and Google Click-to-Play video ads will also become part of
TrueView in-display
.
We also recently announced Google AdWords for video (beta) to make it easy for any size of advertiser to set-up, manage and optimize video campaigns that include TrueView video ads. We expect even greater advertiser adoption - and more revenue for partners. To help you make informed decisions about which ad types to allow on your content, we will also be rolling out reporting that will show you revenue at the per format level. In the meantime, if you have any questions, please feel free to contact your account manager.
Phil Farhi, Senior Product Manager at YouTube recently watched, "
Last-Minute Halloween Costumes
."
Browse page update
Friday, October 28, 2011
Thanks to those who reported issues with the Browse pages recently. We're aware of the issue and working on getting out a fix as quickly as possible. In the meantime, you may notice that the Browse pages are not fully updated. For the long-term we're working on making these pages update more regularly and improving their stability, since you've reported this as one of your top pieces of feedback for us. Apologies again for the inconvenience, we'll update this thread as soon as things are back-up and running.
Thanks!
YouTube Partner Support Team
Making Suggested Videos More About You
Friday, October 28, 2011
We’re constantly trying to help our creators and partners distribute their content to the audiences that want to see it. Doing so helps creators and partners build a more engaged audience, while providing viewers with a more enjoyable and personal experience.
To help that end, we recently made improvements to make video suggestions (that appear to the right of the viewing console and within the viewing console after the video is completed) more personal, based on the viewer’s viewing habits. This is great for partners as we believe that this will help target your content to the audiences that you’re trying to reach without having to reach through miscellaneous content.
To find out what sorts of suggested/related videos are driving to your video so that you may improve your tags and content, visit YouTube Insights, then click on Discovery. You will see a section called “YouTube Related Video.”
Clicking this link will show you the traffic driven to your video from Related Videos.
Posted by Bing Chen, YouTube Creator Initiatives, recently watched “
Smashing Pumpkins in Slow Motion
”
Meet AlexanderCarpenter, your October “On The Rise” YouTube Partner
Thursday, October 27, 2011
Congratulations to Alex Carpenter, whose channel
AlexanderCarpenter
received the most votes for the October
On The Rise
poll, and his channel will be featured on the YouTube
homepage
today.
Looking for videos that draw on late ‘90s TV shows to offer suggestions for
surviving the Apocalypse
? Perhaps
songs inspired by literature
are more your style. Or maybe you’d prefer to catch Alex on tour with his band,
The Remus Lupins
. For these pop-culture preferences and more, Alex is here to bring you a mix of vlogs, music and entertainment.
And finally, Alex wanted to share a few of his own words on his success and gratitude for your support:
“I think I have the coolest job in the world. For the past 6 years, I have gotten to play all sorts of nerdy music, travel around the world performing my songs and basically live out every geek's fantasy. Now I can add to that getting to be featured on the front page of one of the interwebs' most visited websites. My mom hasn't been this proud of me since I learned to do the Live Long and Prosper symbol with my hand. None of it would have been possible without the support of my amazing friends though, and I must take a moment to say thank you for the incredible outpouring of encouragement from those who enjoy the silly things I put out onto the internet. I owe you all a milkshake next time I see you. Thank You so much, and remember: Be Brilliant.”
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our
On The Rise channel
or look for our playlists on the
browse
page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Devon Storbeck, YouTube Partner Support, recently watched “
AmgezaGautengSavingCalf_Short
.”
Rise of the YouTube Partner: comScore webinar next Wednesday
Tuesday, October 25, 2011
Online video advertising spending is on track to surpass $11 billion by 2016*, and creators like you have an opportunity to be among the biggest beneficiaries. To acknowledge what an amazing place YouTube is to reach these audiences, comScore is providing a webinar next Wednesday and Thursday called, "Online Video Advertising 2012 and Beyond: Rise of the YouTube Partner".
During this session, comScore will review the online video advertising landscape, and describe how YouTube Partners can quantify their audiences to the advertisers who making decisions around online video advertising the coming years. There will be two sessions, once for North American audiences, and another for European audiences. We think the sessions will fill up quickly, so we recommend signing up early if you’d like to attend.
Session 1 (for North America Audiences)
Wednesday, November 2 at 11:00 AM PT (2:00 PM ET)
https://www1.gotomeeting.com/register/262253656
Session 2 (for European Audiences)
Thursday, 3 November at 2:00 PM GMT (3:00 PM CET)
https://www1.gotomeeting.com/register/588775280
If you miss the webinar, comScore will have the recording available on
their website
.
*MAGNAGLOBAL, "
2011 Global Media Forecast
," June 1, 2011.
Bing Chen, YouTube Creator and Partner Initiatives, recently watched, "
PUMPED UP KICKS|DUBSTEP
.
"
YouTube Creator Playbook: Build a consistent audience with frequent new videos
Monday, October 24, 2011
Cross-posted from the
Official YouTube Blog
.
This is part of an ongoing series sharing tips from the
YouTube Creator Playbook
, a resource of best practices and tips you can start using on your channel and videos right away.
There is no substitute for great content, and when you make great videos, your audience will want more. This post will teach you about frequency of new content on your channel and how you communicate when it will be coming out, to help build a loyal and consistent audience on YouTube.
Upload Frequency
Uploading frequently will help YouTube surface your videos to more potential viewers, and hopefully lead to more viewership. For subscribers, having something new for them every week will get them coming back to your channel more and more, and new viewers are more likely to become part of your recurring audience if they see that your channel is actively creating great videos.
A typical frequency we’ve seen among successful YouTubers is a video a week. But making a great video takes time, so it’s important to find ways to get more videos from the same amount of production efforts. For example, many successful YouTube channels create behind-the-scenes videos, comment response videos interact with fans, or other formats
like these
.
Schedule
Releasing videos on a recurring schedule helps build a structure to your show that an audience can rely on. Based on your audience and your content, decide what the right release schedule is for your channel: What’s your ‘prime-time’ of the week?
Then, make it clear to the audience when and how often episodes are released. This way your fans will know when to expect your content, and can look forward to your next piece of creative genius. Ways you can do this include saying your programming schedule in your videos, in the episode description in text and branding on your channel. Here’s a
video example
, and check out this banner screenshot of
HISHEdotcom’s channel
.
FreddieW
put it best when
he wrote
that “A consistent audience requires consistent content.” If you want your audience to come back week after week, you’ll need to do your part and make sure they have new great videos to watch when they do.
Try out the suggestions above and maximize the potential of your content with the right upload and release schedule strategy! To learn more on this and many other tips, check out the
YouTube Creator Playbook
.
Bengu Atamer, Audience Development Manager, recently watched “
Physics Nobel Prize 2011 - Sixty Symbols
.”
Maintaining YouTube Account Security
Friday, October 21, 2011
It’s always a good time for a reminder on account security, right? W
e thought we’d take a moment to remind you of the things you can do to better protect your Google Account. This is especially important to Partners, because your account log-in holds the key to your YouTube channel.
Stay one step ahead of the bad guys
Account hijackers prey on the habits of the average Internet user. Understanding common hijacking techniques and using better security practices will help you stay one step ahead of them.
The most common ways hijackers can get access to your password are:
Password re-use
: You sign up for an account on a third-party site with your Google username and password. If that site is hacked and your sign-in information is discovered, the hijacker has easy access to your Google Account.
Malware
: You use a computer with infected software that is designed to steal your passwords as you type (“keylogging”) or grab them from your browser’s cache data.
Phishing
: You respond to a website, email, or phone call that claims to come from a legitimate organization and asks for your username and password.
Brute force
: You use a password that’s easy to guess, like your first or last name plus your birth date (“Laura1968”), or you provide an answer to a secret question that’s common and therefore easy to guess, like “pizza” for “What is your favorite food?”
As you can see, hijackers have many tactics for stealing your password, and it’s important to be aware of all of them.
Take control of your account security across the web
Online accounts that share passwords are like a line of dominoes: When one falls, it doesn’t take much for the others to fall, too. This is why you should choose unique passwords for important accounts like your Google Account, your bank, commerce sites, and social networking sites.
Choosing a unique password is not enough to secure your Google Account against every possible threat. That’s why we’ve created an easy-to-use
checklist
to help you secure your computer, browser, Gmail, and Google Account. We encourage you to go through the entire checklist, but want to highlight these tips:
Never re-use passwords
for your important accounts like online banking, email, social networking, and commerce.
Enroll in 2-step verification
. 2-step verification adds an extra layer of security to your account by requiring you to sign in with something you know (your password) and something you have (a code sent to your phone). To turn on 2-step verification, follow the instructions on the
2-step verification setup page
.
Change your password periodically
, and be sure to do so for important accounts whenever you suspect one of them may have been at risk. Don’t just change your password by a few letters or numbers (“Aquarius5” to “Aquarius6”); change the combination of letters and numbers to something unique each time.
Never respond to messages, non-Google websites, or phone calls
asking for your Google username or password; a legitimate organization will not ask you for this type of information.
Report these messages
to us so we can take action. If you responded and can no longer access your account,
visit our account recovery page
.
Remember, YouTube will never send an unsolicited message asking for a password or other sensitive information by email or through a link.
The YouTube Team
YouTube Release Notes: Updated Video End-Screen, WeVideo added to YouTube.com/Create and more...
Thursday, October 20, 2011
It’s been a while since we published our last
Release Notes
post, sharing the latest changes to YouTube however big or small. Our scrappy engineers have still been hard at work to make your experience on YouTube even better, so we decided to resurrect this series and share a bunch of our recent changes.
Updated Video End-Screen
: We’ve redesigned the end-screen that appears directly after a video finishes playing to make it even easier for you to find the next great video to watch.
Enhanced Playlist Bar
: To make the experience of watching videos in a playlist better, we’ve updated the interface for video playlists, making the individual video details more visible from within the playlist and making the next, previous, auto-play and shuffle buttons more distinct.
Updated
YouTube.com/Charts
page
: If you want to keep track of the latest and greatest videos on YouTube or know which videos have had true staying power, check out our updated YouTube Charts page. You can browse through the most viewed (standard and HD), most liked, and top favorited videos of today, this week, this month and of all time. Pulling from our ‘
As Seen On
’ feature, you’ll also be able to see what videos are being shared and discussed across the web. For those of you with truly niche interests, you can view charts by categories like “How to & Style” and “Pets & Animals,” and also see the most subscribed channels.
WeVideo Now on YouTube
: To give you even
more options
to edit and touch up your videos, we’ve added the cloud-based video editing platform WeVideo as a partner to
YouTube.com/Create
.
YouTube Localized in More Countries and Languages
: We recently added
Kenya
, the
Philippines
and Singapore to the list of countries where YouTube is localized, bringing this total number to 35. You can check out what’s popular in these countries by changing your location setting, which you can find by scrolling to the bottom of YouTube.com and clicking on Location. Want to practice your Estonian, Icelandic, Basque, Galician, or Udu? We’ve added these new languages, making the YouTube interface available in the vernacular in 51 languages.
Smart Subscribe button
: We’ve added a "smart" subscribe button on the video watch page, that will let you know if you’re already subscribed to the channel of the video you’re watching. If you so, it’ll say "Subscribed!". If not, you’ll see the standard “Subscribe” button allowing you to do so.
Nathalie Arbel, Product Marketing Manager, recently watched “
K’Naan NPR Music Tiny Desk Concert
.”
Are you the next big chef or trainer on YouTube?
Tuesday, October 18, 2011
Since launching the first
YouTube NextUp
, we’ve been working to supercharge the careers of partners from around the world, and now we’re expanding the program even further. Today we’re kicking off two new YouTube Next Creator Programs to highlight the stars of tomorrow on YouTube today:
YouTube Next Chef
and
YouTube Next Trainer
.
Each program will have sixteen participants who take part in a three month virtual class held on Google+ Hangouts. Our chefs and trainers will each receive an equipment kit worth more than $5,000, mentoring from industry leaders, filming and editing lessons and more than $10,000 worth of promotion on YouTube. Here’s more info on each and an introduction from our hosts.
YouTube Next Chef
Crafty in the kitchen? Love sharing your family’s recipes with the world? With YouTube Next Chef, you could be selected to learn filmmaking tailored to cooking videos. Shea Hess of
Hungry in Brooklyn
will be your host.
YouTube Next Trainer
Personal health comes in many forms, and we’re interested in your unique approach. From yoga to 100-yard sprints, this program will help you develop filmmaking talents specifically for fitness videos. Sarah Dussalt of
SarahsFabChannel
will be your host.
How to apply
Starting today through October 25,
partners
from Australia, Canada, India, Ireland, New Zealand, South Africa, the United Kingdom and the United States can apply at
youtube.com/NextChef
and
youtube.com/NextTrainer
, which also includes all rules and details.
We’ll be back on November 9 to introduce you to the selected chefs and trainers, as we keep working on ways to help YouTube Partners turn their passion into their career.
Austin Lau, YouTube Creator Programs, recently watched, “
How To Peel a Head of Garlic in Less Than 10 Seconds
.”
Partner Support Talks with... TheWillofDC
Wednesday, October 12, 2011
On Tuesday, October 18th, the YouTube Partner Support team will be hosting a partner meet-up at YouTube headquarters in San Bruno, CA. During the meet-up, we'll be live streaming the debut of our new talk show,
Partner Support Talks with....
The show will feature a YouTube partner answering questions submitted by YouTube users like you!
In the debut episode,
Partner Support Talks with... TheWillofDC,
we'll sit down with Will to talk about how he's achieved success on YouTube. We'll also ask him YOUR questions, live, on the air.
Is there something you'd like to ask Will about his YouTube history? Want his advice on best practices? You have until next Tuesday to submit your questions (and vote for others) here to be answered live:
http://goo.gl/tcH8G
Lindsay Hampton, Partner Support, recently watched "
Straight Outta Dunwoody
."
Meet the October “On The Rise” Nominees
Wednesday, October 12, 2011
Each month, we find four YouTube Partners whose subscriber numbers are growing but who still have fewer than 100,000 for our
On The Rise
program. After you check out their videos and channels, we want to hear your vote for your favorite in the top right corner of the
official YouTube blog
. The channel with the most votes at the end of the week will be featured on the YouTube
homepage
and
videos
page.
Our nominees this month are all artists in their own field, and their videos could be especially useful this Halloween. Whether it’s getting you in the spirit with songs about witches and wizards, drawing faces for your jack-o-lanterns, or perfecting your costume with vintage makeup or martial arts moves, these YouTubers can be just what you’re looking for. Check out their videos and vote for your favorite on the
YouTube blog
by October 19 at 6pm PT, and we’ll announce the winner on October 27.
cartoonblock
Wielding only a Staedtler pencil and a kneaded eraser, Evan Burse made his career animating for hits like Batman and Scooby-Doo. But he’s also committed to giving back - his YouTube channel contains tutorials for anyone interested in re-creating their favorite superheroes, anime and cartoon characters.
kwonkicker
Micah, aka Kwonkicker, has devoted his channel to martial arts - specifically, a style he refers to as Taekwondo Kickboxing. If you’re looking for training tutorials or martial arts-based action films, you’ll find it all here.
hollywoodnoirmakeup
Ashley’s history as a makeup artist for MAC Cosmetics and her passion for old Hollywood and film noir serve her well on YouTube. Her tutorials have earned her a dedicated following, and she even keeps a running list of upcoming requested tutorials.
AlexanderCarpenter
Alex is well known for his original music videos about pop culture, movies, and books, like this video about Alex’s favorite book (and a great costume idea). If you like it, check his tour dates to see when he might be playing near you!
Past winners like
theneedledrop
and
JasonMundayMusic
and have seen their audiences grow, all thanks to your support. If you’re interested in checking out more rising YouTube Partners, visit our
On The Rise channel
, which features nominees, trending partners and monthly blog winners. Look for more featured partners on the YouTube
Browse
page.
Devon Storbeck, Partner Support, recently watched “
Adele - Someone Like You
.”
YouTube Indie Artist Summit: October 20th in NYC
Tuesday, October 11, 2011
Calling all indie artists - are you going to be in New York for CMJ? If so, please join us for an Indie Artist Summit to meet, mingle and learn with the YouTube Music team and other YouTube musicians.
When
: October 20th, 2011, at 12pm ET
Where
: Mercury Lounge, 217 East Houston St, New York
What
:
Learn about a new set of YouTube tools created for independent artists. Discover the tips and tricks that will help make you a YouTube success. Hear directly from independent artists who are making it on YouTube: Dru Ha and Buckshot fro
m
Duck Down Music
,
Ryan Leslie
from Next Selection Music,
Julia Nunes
,
Karmin
, and
Portugal. the Man
. Meet one-on-one with YouTube employees for tailored advice. We’ll close out the event with a rece
ption featuring live music from Nick Catchdubs of Fools
Gold.
RSVP
:
http://goo.gl/y6jL8
and feel free to invite your friends:
Space is limited, so please RSVP by October 18th, 2011.
If you have additional questions, please contact us at http://goo.gl/9bcN3
. Be sure to include "CMJ 2011" in the form.
Thanks and we look forward to seeing you
soon!
Camille Hearst, YouTube Product Marketing Manager, r
ecently watched
“
Ryan Leslie - Glory (Official Music Video)
.
”
Calling All Science Creators: Introducing YouTube Space Lab
Monday, October 10, 2011
Cross posted from the
Official Google Blog
.
Can plants survive beyond Earth? Can proteins observed in space reveal the mysteries of life? Science experiments aboard the
International Space Station
(ISS) could unlock the answers and now we're giving you a chance to ask the questions. Today, we’re launching
YouTube Space Lab
with Lenovo, in cooperation with Space Adventures, National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA). Space Lab is a new galactic channel on YouTube that will lift off from your laptop, taking you to interesting and awesome videos from around the world... and beyond.
There are all sorts of scientific creators on YouTube--both young and old--whether you're teaching the next generation of Einsteins or conducting experiments of your own. YouTube Space Lab is simple and exciting: interested students are invited to come up with an idea for a science experiment that can be conducted in space and upload a video explaining it to YouTube by December 7, 2011. The YouTube community and a panel of distinguished scientists, astronauts and expert judges, including
Professor Stephen Hawking
, will pick the best ones. If your video is selected, it will be performed aboard the ISS and live streamed on YouTube to the world in 2012.
We'll also throw in some out-of-this-world prizes for the winners: like
ZERO-G flights
, Lenovo IdeaPad laptops and your choice of either a trip to Tanegashima Island, Japan, to watch your experiment blast off in a rocket bound for the ISS, or—once you’re 18—a one-of-a-kind astronaut training experience in
Star City, Russia
, the training center for Russian cosmonauts. For more information on how to enter, including eligibility requirements and experiment guidelines, check out the competition page on the
channel
or the
official rules
.
All future astronauts and space enthusiasts can find inspiration in the space related content on
YouTube.com/SpaceLab
. Space Lab is just one of many educational channels available under
YouTube.com/EDU
. Educators can also visit
YouTube.com/Teachers
to learn how to better incorporate video into the classroom. We're developing a YouTube for Schools pilot aimed at making YouTube accessible in more schools. If you want to be notified when it's ready, sign up
here
.
Blast off now
and be part of a global experiment where your teacher is an astronaut and your classroom, space!
Zahaan Bharmal, YouTube Space Lab lead, recently watched "
Android in Space - Nexus S on Space Shuttle Atlantis
."
YouTube Partner Meet-Up: October 18th in San Bruno
Wednesday, October 5, 2011
Registration is now open for another YouTube Partner meet-up, this time at YouTube headquarters in sunny San Bruno!
When
: October 18th, 2011
Where
: YouTube Headquarters, San Bruno, CA
What
: This is your chance to get a glimpse inside YouTube, have 1:1 optimization sessions with YouTube Partner Support, learn about new features and tools in breakout sessions, and attend a livestream talk.
RSVP
:
http://goo.gl/yrE3f
Space is limited, so please RSVP by October 11th, 2011.
We'll be sending confirmation emails with details to those we can accommodate.
If you have additional questions, please contact us at
http://goo.gl/eL6d1
. Be sure to include "YouTube For A Day" in the form.
Thanks, and we look forward to seeing you soon!
Taylor Marcus, YouTube Partner Support, recently watched "
'Rick Perry' - A BLR Soundbite
"
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