Creator Blog
Getting people to your channel, and how TrueView video ads can help
Monday, October 31, 2011
There are many ways to promote your channel on YouTube, and we work hard to make sure you've got what you need to bring in new viewers. We
made a prediction recently
that by 2015, 50% of online ad campaigns would include a cost-per-view video campaign. Now, we want to give you an update on progress towards that prediction, as well as new features being announced.
Let's start with the past. Last year, we rolled out a new family of pay-per-view ad formats called
TrueView video ads
. With these ads, advertisers and creators alike pay only when a viewer has chosen to watch the ad. One year later, with the help of many YouTube partners, we’ve made significant progress in bringing pay-per-view video ads to life.
So what does this mean for
your
channel? Consider the following:
40% of all in-stream ads on YouTube are now skippable
People have watched 18 years of video each day which came from TrueView ads
Only 2 percent of viewers preferred ads they can watch from start to finish without the option of skipping
9 in 10 survey participants felt that TrueView in-stream ads lead to a more enjoyable YouTube experience
On average, TrueView in-stream ads reduce audience drop-off by 40% when compared to regular in-stream ads
As a viewer on YouTube, you make the choice of which ads you want to see and when. As a creator on YouTube, you get the engagement of video for your channel, with the precision of online advertising. Creators like
Lionsgate
,
The History Channel
,
ABC News
,
The Onion
,
Michelle Phan
,
Machinima
and
Howcast
have more effectively monetized their content.
And now, some news. Based on the success we’ve seen so far, we’re extending the benefits of TrueView to more viewers, advertisers and partners. We’ve started to work with publishers on the Google Display Network to include TrueView in-stream ads in their own video content. Beginning November 17, we will also add two new formats to the TrueView family: YouTube Promoted Videos will become
TrueView in-search and in-display
and Google Click-to-Play video ads will also become part of
TrueView in-display
.
We also recently announced Google AdWords for video (beta) to make it easy for any size of advertiser to set-up, manage and optimize video campaigns that include TrueView video ads. We expect even greater advertiser adoption - and more revenue for partners. To help you make informed decisions about which ad types to allow on your content, we will also be rolling out reporting that will show you revenue at the per format level. In the meantime, if you have any questions, please feel free to contact your account manager.
Phil Farhi, Senior Product Manager at YouTube recently watched, "
Last-Minute Halloween Costumes
."
Labels
Annotations
appeals
Bethany Mota
Black History Month
Cards
channels
Connect
content id
copyright
Create
cross-promotion
dispute
education
End Screens
Epic Rap Battles of History
iOS
Learn
mobile
mobile live streaming
Music
News
next chef
Next Creator
next trainer
next up
next vlogger
on the rise
Product
Product Update
Promote
Revenue
space
Super Chat
templates
tokyo
youtube
youtube ads
youtube creator
youtube earn money
youtube partner
YouTube Red
YouTube Spaces
YouTube Studio
YouTube Studio app
Archive
2019
May
Apr
Feb
2018
Nov
Oct
Sep
Aug
Jul
Jun
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Feed
Follow @YTCreators
Learn more in the
YouTube Help Center
.
