Celebrating nine years of YouTube through music
Thursday, May 29, 2014
Trololo! YouTube turned 9 this May. And what multitudes are contained in that vast near-decade of video?
To call out just a few highlights in YouTube history, there are more than 120,000 videos inspired by
“Let it Go”
(based on videos posted with that title), half a million by
and a stunning 1.5 million videos by
(that’s a lot of motorcycle helmets). These inspired riffs got us thinking about those magical moments when songs become bona fide trends—and people all over the world start remixing, covering, parodying, dancing, and lip-dubbing.
So to celebrate this year, we pay homage to the music you've made on YouTube. We got a bunch of your favorite performers together to cover some of the most memorable musical moments in YouTube’s history. The result is a mashup called
YouTube Birthday Karaoke Night
, featuring familiar faces like The Gregory Brothers, Chester See, Cimorelli and more (see if you can spot all 18).
Now raise your Cups ... ’cause Here it Goes Again. Call us Maybe?
Claire Stapleton, YouTube Culture & Trends, recently watched (and crooned along to) the playlist
Nine Classic Hits Celebrating YouTube’s Ninth Birthday
Tune In: YouTube OnStage Live from the Kennedy Center
Wednesday, May 28, 2014
Nine-time Grammy Award winner John Legend. Dubstep violinist Lindsey Stirling. The most popular dancers on YouTube, Les Twins. On their own, these artists have topped charts, gone platinum and generated more than a billion combined views on YouTube. This evening, the John F. Kennedy Center for the Performing Arts in Washington, D.C. will host these artists and more to perform on its iconic stage.
Tune-in today at 7:30 p.m. ET at
for “YouTube OnStage Live from the Kennedy Center,” a celebration of art, technology, and culture that unites stars who are building global fan bases worldwide on YouTube.
Whether it’s the vintage cover artists Scott Bradlee & Postmodern Jukebox, or the Playing for Change movement that helps connect the world through music, all the performers featured in the event have found a global platform and audience for their creativity on YouTube.
Kennedy Center’s YouTube channel
for the full rundown of the night, artists’ videos, and a replay of the event after it airs live. And if you’re in D.C., head down to the Kennedy Center for
free tickets this evening
Ali Rivera, West Coast Head Artist Label Relations, recently watched
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See what’s new and what’s next in our Creator Preview
Friday, May 23, 2014
Twice a year in our global satisfaction survey, we ask you how we’re doing on a range of topics. Our most recent survey included a question about the top ways we could do a better job keeping you informed about what’s happening at YouTube.
Your biggest request? You want to hear about the new stuff we’re working on ahead of time, so you can tell us if we’re heading in the right direction. Well, your wish is our command.
We’ve put together our first
video, a run-down of what we’re working on to make YouTube better for you. We’ll be doing this regularly, so you can stay informed on where we’re headed.
In the coming months, you’ll hear more from us about:
A separate mobile app that puts the creator features you told us were most important to have in the palm of your hand, right when you need them
A feature that allows fans to fund their favorite creators on YouTube
A way to harness the power of the crowd to create captions and subtitles for your videos in 60+ languages
These features will join a few recent updates, including
new comment management features
, a way for
artists to share in revenue
from eligible cover song videos, and our ever-expanding
Now, we want to know what you think of what we’re working on. Share your thoughts with us on
—we’ll be reading, responding and using your feedback to help make these upcoming launches even better.
Matt Glotzbach, Director of Creator Product Management, recently watched (what else?!) the
Four tips for branding your series on YouTube
Friday, May 9, 2014
On YouTube, nothing feels better than creating a hit video. However, turning that hit video into a branded series lets the viewer know that there is "more where that came from," encouraging them to watch more videos and subscribe to not miss future episodes. You recently got a new feature to
add intros into videos
, and there are many more ways to brand your content, so we wanted to share a few strategies popular YouTube creators tell us about:
1. Use consistent tags and titles
For their Mythical Show series,
Rhett & Link
use the naming convention “The Mythical Show - Ep.# (Feat. Guest)” to establish that each video is one episode in a larger series. Viewers can quickly see that all of the videos are related, just by looking at the thumbnails.
2. Use consistent branding to start your videos
starts each episode with the show’s title “Thirsty For...” overlaid onto the drink of the week, and ends with a preview of the following week’s recipe. Every drink is different, so each video has its own unique typeface and music, but the consistent format binds them together into a single branded series.
3. Share your upload schedule
has a weekly segment titled Tip Tuesday, building her weekly upload schedule into the name of her show. At the beginning of each video, she lets viewers know that they can come back every Tuesday for new episodes.
4. Organize your videos to make it easy for your audience
lays out their educational shows in ordered playlists on their homepage. Each show occupies its own channel section for easy browsing, and the viewer just has to click “play” to start a series from episode one.
For more tips on
developing your creative strategy
(and much more), visit the
Devin McNulty and Jeremy Kaye, Programming Strategy, recently watched
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