YouTube Creator Blog: March 2012

Sizzling fun @ Playlist Live!

Thursday, March 29, 2012

Shay CarliJustineDan BrownKassemGCharles TrippyThe Will of DCGoogle +changesNext Vlogger programThe YouTube Team

Growing Audience for Our Creators Through YouTube Partner Promotion

Thursday, March 29, 2012

Creativity runs rampant on YouTube thanks to you - our amazing YouTube creators - who collectively upload over 60 hours of entertaining, engaging and inspiring videos every minute. We know the whole creation process keeps you busy and that it can sometimes be hard to find time to promote your channels.

In the past, we’ve tried to ease this burden by promoting you with Featured Videos and other on-site placements. We will continue to do this, but we want to allow you to focus more on creating the best content you can and help you find new audiences off YouTube.

To this end, we are happy to announce YouTube Partner Promotion, a new program that aims to grow your audience by bringing together new and existing tools to showcase your content on YouTube and relevant sites across the web. The newest of these tools, automatically turns your videos into ad units and places them on the Google Display Network where they can reach 92% of the internet population. You can think of it as extending Featured Videos across the web.

How does this work?
If you are a partner in the US, UK, India or Australia, you are eligible to have your content promoted on and off YouTube through this program. In fact, there is nothing you have to do--you are already opted in and YouTube will handle all the promotion. We cannot guarantee how much promotion you will receive but we expect that thousands will receive support. What we can guarantee is that we will continue to look for ways to expand YouTube Partner Promotion—both globally and with new features—and let you know as soon as we do.

You can watch this video or review these FAQs to learn more about how this program works.

Your success as a creator is central to our success as a platform, and we’ll continue to do all we can to spread the word about how truly awesome you are.

Steve Stukenborg, Ryan Morales and Grant LaFontaine, YouTube Partner Promotion Team, recently watched “First Glimpse of Launch”

AnyoneButMeWebSeries is March’s YouTube partner On The Rise

Thursday, March 29, 2012

AnyoneButMeWebSeriesOn The RiseYouTube homepagemovingrelationship changesbeing true to yourselfWe love making drama. And we love making it on the web. It’s as if the gods gave us a piece of this huge creative territory and said “Own it. Plant weird, wonderful new things. Do what you want here.” As creators, we couldn’t ask for more. Anyone But Me is a rare thing in the indie television world. For one thing, we don’t have zombies. (Alas!) We get off on writing about real humans and their relationships. Anyone But Me launched in 2008. After our second season, we had a never been done before Webathon, and the fans funded us for Season 3. So many people had our back. We got press in Fast Company. Salon.com, The LA Times, Tubefilter, AfterEllen. And we collected a lot of cool awards along the way. But it’s thanks to the passion of our fans that we’re here! We’re grateful to YouTube for this honor and the opportunity to connect with people we hope will become new fans. (Oh, and if you subscribe to our channel you not only get 26 episodes of our show & some fun video extras, we also link you to other shows we like. What could be bad about that?) On The Rise ChannelChristine Wang and Devon Storbeck, YouTube partner support, recently watched “Elephant Plays with a Galaxy Note!”

Upcoming YouTube partner workshops

Friday, March 23, 2012

IAWTV Panel in LA on 3/28Form to register is hereBudgeting 101 WorkshopForm to register is hereThis workshop has been canceled - we'll post again on the Creator Blog when we set up Editing workshops in the future!
~~Editing for the Web 101 Workshop~~Form to register is here.
~~When: Tuesday, April 3, 2012 from 2-3:30 PM~~
Do you use iMovie 7 or want to learn to use iMovie 7? Would you like to take your editing skills to the next level? Find out how to create great cuts, graphics, and more magic to dice up your masterpiece projects! Editing 101 for the Web is a workshop where participants can improve their editing skills. Learn how to create fancy text, lower thirds, transitions, filters, as well as sound design to capture viewers’ attention. This workshop is ideally suited for beginners and intermediate level Editors who are either just starting out or those who want to improve their arsenal of skills! Directing for the Web 101 WorkshopForm to register is hereCinematography 101 WorkshopForm to register is hereVlogging 101 WorkshopForm to register is hereBridget Humphrey, Program Manager, recently watched "Celebrities Read Tweets About Themselves."

Attending Playlist Live this weekend? Drop by and say hi!

Thursday, March 22, 2012

goo.gl/1qNiW5 year old tearing up the dance floor

Improving video awesomeness with one click

Wednesday, March 21, 2012

Whether you’re perfecting your double backflip at the park, capturing a flash mob on your phone, or enjoying singing in a subway, it’s not easy to get your video quality perfect. Sometimes videos suffer from symptoms like “shaky-camera-itis” or “augmented-darkness-levels” that keep viewers from seeing just how awesome your video really is. We made a big step last year with the YouTube Video Editor, and now we’re adding a feature that does the work of curing these symptoms for you.

If you upload a video that’s shaky or dark, we’ll automatically offer to fix it for you, creating an updated version of your video on YouTube.

When you upload a video that could use a fixup, you’ll see a notification bar on the Upload page and in your Video Manager. Click the button to fix it, and you’ll see a side by side preview to decide if you want to accept the edits.

Select “Okay” if you’d like us to update your video to the preview version (you can always undo this later). Even if you’re uploading a video from your mobile device, the Video Manager on the desktop will give you a notice if this video can be cured as well. Here’s an overview:This breakthrough in video awesomeness is possible thanks to our research team who expanded on the “I’m Feeling Lucky” button launched last year, automatically detecting if stabilization or color correction would be helpful for you. The result is a one-click option rolling out over the next few days that cures these two symptoms now, and more planned in the future. So you keep capturing those awesome moments, and we’ll keep on developing ways to help you make those videos even more awesome. John Gregg, software engineer, recently watched “Panda,” and then watched “Panda (stabilized).”

Analytics Engagement Report Available for Download

Friday, March 16, 2012

As we mentioned last week, we’re updating Related and Recommended videos to help provide viewers with a more engaging and enjoyable experience on YouTube.

To help you make the most of this change, we’ve created a new downloadable Watch Time report (currently for YouTube Partners only) that displays new metrics like Estimated Total Watch Time for particular videos and at a channel level. This data is available in YouTube Analytics, found by clicking the option in the banner displayed at the top of the Analytics Views report. Here’s what it looks like:
One helpful use of this report is to look at the videos receiving the most total Watch Time and least total Watch Time, in conjunction with your Analytics Audience Retention report to find your most engaging videos. Looking at these videos individually and collectively can help surface best practices, helping you find the right mix of elements like video style, length, promotion and more. To note, these reports can be the most helpful once you have at least one week’s worth of data, since video views and channel traffic can vary daily.

You can learn more in the Help Center and here are some best practices to get you started. We’ll be rolling out additional YouTube Analytics Watch Time metrics more broadly in the coming weeks.

Posted by Ted Hamilton, Recently watched SUPER PIOLA TICO

Monetize Lots of Videos - At Once!

Thursday, March 15, 2012

Do you want to monetize more of your videos at once? Starting today you can monetize multiple videos through a simple, single flow. Here’s how:

On the Video Manager, select videos you want to monetize by checking the box next to each video. You can currently select up to ten videos at the same time. In the Actions drop-down menu, select Monetize.

Next, you’ll opt-in the video for different advertising formats. Then, click “Monetize.”

Finally, you’ll see a confirmation that your videos were monetized:

This update will be available to all U.S.-based partners initially, but we’re rolling it out globally over the coming months. You can also find others ways that YouTube can help you discover your voice and improve your skills, build larger audiences, and monetize your content at the YouTube Creator Playbook 2.

Posted by Jason Toff, Product Manager, recently watched “Thumbs Up for Rock and Roll”

Networks can now segment revenue per channel

Thursday, March 15, 2012

Simon's Cat in 'Shelf Life

Transitioning ads.youtube.com to AdWords for video

Wednesday, March 14, 2012

As you may have seen in your ads.youtube.com account, on April 12th, 2012, we will say a fond farewell to ads.youtube.com as we retire this interface. We’ve listened to your feedback and learned a lot about what video advertisers need to be successful with our tools. In an effort to give you more control over your ads, we’ve created AdWords for video (beta). This new tool streamlines the process of creating a campaign, has access to more ad formats and ad inventory, and gives you powerful tools to understand and improve the performance of your video ads.

All accounts have now been transitioned to AdWords for video.

To manage your account or create a new one, login at adwords.google.com/video. All ads.youtube promotions can still be found in the AdWords interface (adwords.google.com) and any advertiser can create a new video campaign by logging in at adwords.google.com/video

What’s happening to Promoted Videos?
This awesome YouTube video format isn't going anywhere - it's just joining the TrueView family of video ad formats with a fresh look.

Promotions alongside YouTube search results are now known as TrueView in-search.
Promotions alongside YouTube videos and content on the Google Display Network are now known as TrueView in-display.

For more information about AdWords for video (beta), including a step-by-step setup guide, visit the AdWords for video website or or the AdWords Help Center.

Posted by Lane Shackleton, Product Manager, YouTube recently watched ‘The North Face: The Denali Experiment Teaser’

Banzchan

overboardhumor

AnyoneButMeWebSeries

On The Rise ChannelDevon Storbeck and Christine Wang, YouTube Partner Support, recently watched “'Fresh Guacamole' - PES - YouTube.”

Audience Development for Fashion & Beauty Channels 101

Friday, March 2, 2012

WhatWhenWhereWhoWhyAudience Development for Fashion & Beauty Channelshere@YTCreatorsCreator ClubBridget Humphrey, Programs Manager, recently watched "The Arranged Marriage Song - NAVE feat. John Bala (Prod. by Deyo)."

Creator Blog

Sizzling fun @ Playlist Live!

Growing Audience for Our Creators Through YouTube Partner Promotion

AnyoneButMeWebSeries is March’s YouTube partner On The Rise

Upcoming YouTube partner workshops

Attending Playlist Live this weekend? Drop by and say hi!

Improving video awesomeness with one click

Analytics Engagement Report Available for Download

Monetize Lots of Videos - At Once!

Networks can now segment revenue per channel

Transitioning ads.youtube.com to AdWords for video

Upcoming Partner Workshop: Budgeting 101

Changes to Related and Recommended Videos

Help our March “On The Rise” nominees reach the homepage

Audience Development for Fashion & Beauty Channels 101

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