Creator Blog
Last Week! Apply now to YouTube Next Vlogger!
Tuesday, April 10, 2012
A few weeks ago, we
announced
a new program to help find the next superstar vloggers.
Applicants have one more week to apply to become one of sixteen promising vloggers to take part in three months of intimate educational workshops held on Google+ Hangouts. Each vlogger will receive $5,000 worth of video equipment and more than $10,000 worth of promotion on and off YouTube. Participants will also receive mentoring from industry experts, such as
iJustine
, one of the most successful vloggers and content creators on YouTube!
YouTube creators from Australia, Canada, India, Ireland, New Zealand, South Africa, the United Kingdom and the United States are eligible. If previous Next Creator participants are any indication, the Next Vloggers will be an incredibly talented and engaging group. We can’t wait to introduce them to you on April 30, but they need to
apply first
!
Vlog on!
Austin Lau & Bing Chen, Global YouTube Creator Program Managers
Celebrating YouTube Live’s first birthday
Tuesday, April 10, 2012
To celebrate the first birthday of
YouTube Live
, we went through the normal birthday thought process: rent a
bouncy castle
or bring in the
magicians
. Neither of these seemed just right to celebrate the millions of you who’ve seen live videos, so we went with our favorite gifts: new features from our tireless engineers.
If you have YouTube Live, here’s what you’ll see:
Wirecast for YouTube Live:
This new software is free for YouTube partners and allows you to produce and stream professional-looking live events directly to YouTube from your desktop. It allows capture and switching between multiple video and audio sources, roll in of media files and images and add live effects and overlays. If you’re enabled for livestreaming, you’ll see a link to download Wirecast for YouTube in your YouTube account.
New publishing flows and real time analytics:
You now have a guided flow to set up and preview live events before you go live. You can also see real time access to data like playbacks and concurrent viewers of your live streams by geography and format.
Monetize live streams:
You can now monetize your live events with advertising or paid options. A live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where you can set price by country. You can see more details on this in our Help Center on
ads
and
paid livestreaming
sections.
If you’re one of the many people who’ve asked for YouTube Live but don’t have access yet, we want to thank you very much for your patience. We’ve developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly.
Learn more about YouTube Live in the
Help Center
and check out
youtube.com/live
for everything happening right now.
Varun Talwar, YouTube partner product manager, is getting ready to watch “
Americas Cup
” live tomorrow!
Reminder: Upcoming workshops - some times have changed!
Monday, April 9, 2012
Directing for the Web 101 Workshop
Form to register is here
.
When: Tuesday, April 10, 2012 from
7-8:30 PM
How is directing an actor for the camera different than on the stage? What's a good warm up for the actors to get everyone focused and communicating? How do I maintain an actor's performance when I shoot out of sequence? Directing for the Web 101 is a workshop where participants can share best practices, ask questions, and find out from the instructor great ways to get a strong performance from your actors. Ideally suited for beginners and intermediate level directors who are either just starting out or are interested in taking their directing to the next level.
------------------------------------------------
Cinematography 101 Workshop
Form to register is here
.
When: Tuesday, April 17, 2012 from
7-8:30 PM
What is focal length vs focal distance? Why is lens speed important? How do I control depth of field? What are some cool tricks that I can use to light a scene with minimal resources? WHY IS ALL OF MY FOOTAGE BLUE???? Cinematography 101 reviews how you can use the technical to articulate the creative. Besides things like 180 degree rule and law of thirds, we talk about some of the mystery buttons on the camera that will help you improve your image as well as your understanding of why things work the way that they do. Ideally suited for beginners and intermediate level cinematographers who are either just starting out or feel that they need a better technical understanding of the mechanics of their camera.
------------------------------------------------
Vlogging 101 Workshop
Form to register is here
.
When:
Monday, April 23, 2012
from
7-8:30 PM
How do I promote my friend’s band? How do I turn myself into the next internet personality? How do I share the fun food that I make in my kitchen with the rest of the world? In class we look at successful examples as well as analyze what it takes to put together electronic press kits, podcasts and vlogs for YouTube. We review such concepts as B-roll, how to avoid talking head footage, and using links to build a network of like-minded people.
Check out the nominees for April’s “On The Rise” spotlight!
Friday, April 6, 2012
Each month, we identify four YouTube partners whose Channels have experienced significant growth and are on the cusp of really taking off for our
On The Rise
program. In April, we’re showcasing partners in the performance, beauty, sports and film industries. None of them have hit the 100,000 subscriber mark just yet, but they’ve already built significant followings on YouTube.
You can help them get closer though, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out the videos below and vote for your favorite in the top right corner of the
official YouTube blog
. In addition to your votes, each Channel will be evaluated (by an internal team) on criteria such as viewer engagement and Channel optimization techniques to decide which partner will be featured on the
homepage
,
Google+
,
Facebook
and
Twitter
at the end of the month.
In past months past on the rise nominees, partners like
marydoodles
and
AnyoneButMeWebSeries
have gained many subscribers thanks to your support. The poll will be open until April 13h at 5pm PT, so don’t forget to vote for your favorite Channel. Check back to see who secured the homepage feature on April 26th.
anaheimballet
The resident ballet company of Anaheim, CA, since 1997, the Anaheim Ballet hosts classical ballet performances and provides dance education. The school and company are non-profit organizations, and they produce weekly videos for their YouTube Channel.
nurberxo
Want makeup and styling inspiration, or advice about how to present yourself effectively? Nur’s beauty channel is worth browsing for both, giving you holistic beauty advice.
strskillschool
Steve Roberts has been coaching sports in the UK for over 12 years. His passion is soccer (or football, if you’d like), and his sports coaching company’s channel provides excellent tips for how to improve your techniques.
ultraslo
The Ultraslo production company and channel were founded by a two-time Emmy Award winner Alan Teitel. As the name suggests, these videos showcase slow-motion subjects ranging from action sports to insects.
If you’re interested in checking out more rising YouTube Partners, visit our
On The Rise Channel
, which features nominees, trending partners and monthly blog winners.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “
Improv Everywhere: Quadruplets
.”
Do You Have What it Takes to be the ‘Next’ great YouTube Vlogger?
Wednesday, April 4, 2012
Vlogging, or video blogging, videos are some of the most popular on YouTube. And rightfully so--they’re one of the few types of videos that literally anyone can create: all you have to do is sit in front of camera, share words of wisdom (okay, wisdom not always required), and upload the video. From
accounts of political struggle in the Middle East
to
fan reactions of newly-released music videos
to
testaments of personal discovery
, the intimate act of vlogging can take many shapes and resonate with audiences around the world.
A few weeks ago,
we asked
YouTube creators what form of content we should tackle as part of our Next Creator program, a development initiative to help promising creators find their voices, improve their skills, and build their audiences. You resoundingly responded with calls for
YouTube Next Vlogger
.
Starting today through April 18, applications will be open for sixteen promising vloggers to take part in three months of intimate educational workshops held on Google+ Hangouts. Each vlogger will receive $5,000 worth of video equipment and more than $10,000 worth of promotion on and off YouTube. Participants will also receive mentoring from industry experts, such as
iJustine
, one of the most successful vloggers and content creators on YouTube!
YouTube creators from Australia, Canada, India, Ireland, New Zealand, South Africa, the United Kingdom and the United States are eligible. If previous Next Creator participants are any indication, the Next Vloggers will be an incredibly talented and engaging group. We can’t wait to introduce them to you on April 30, but they need to
apply first
!
Vlog on!
Austin Lau & Bing Chen, Global YouTube Creator Program Managers, recently watched The Dominic Show’s “
Dating Tips: Break Ups
”
Update on next week's Directing 101 Workshop in LA
Tuesday, April 3, 2012
Partners,
We've updated the timing of our Directing 101 Workshop - please see details below and sign up to attend!
Directing for the Web 101 Workshop
Form to register is here
.
When: Tuesday, April 10, 2012 from
7:00-8:30
PM
How is directing an actor for the camera different than on the stage? What's a good warm up for the actors to get everyone focused and communicating? How do I maintain an actor's performance when I shoot out of sequence? Directing for the Web 101 is a workshop where participants can share best practices, ask questions, and find out from the instructor great ways to get a strong performance from your actors. Ideally suited for beginners and intermediate level directors who are either just starting out or are interested in taking their directing to the next level.
Improving rights management at YouTube
Monday, April 2, 2012
Copyright protection is of the utmost importance to Google and YouTube. That’s why our team works diligently to develop and improve the copyright protection tool for your videos called
Content ID
. Today we have updated features of Content ID to share with you, but first, a refresher on how Content ID works.
Content ID allows rights holders to automatically detect uploaded content that contains potentially infringing works. This is possible through a system that creates a digital “fingerprint” of a video when it’s uploaded to YouTube. These fingerprints are automatically compared to partner-provided references. In case of a match, the rights holder can choose to monetize it, block it from the site or keep track of viewing metrics. Because of the vast scale of YouTube (
remember: 1 hour of content is uploaded to the site every second
), this is an automated process.
On to the news—the video fingerprint now offers better protection against copyright infringements, specifically in the form of cropped and mirrored videos. Below are examples of new matches against modified videos.
Partner-provided video User-provided video
Partner-provided video User-provided video
Partner-provided video User-provided video
We’ll keep investigating new ways to give rights holders ever better tools, while supporting new forms of creative expression. More information about Content ID is available at
www.youtube.com/t/contentid
.
Lars Krüger, Product Manager, Recently watched “
Improv Everywhere - Best Buy Uniform Prank
.”
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