Creator Blog
Monetize Lots of Videos - At Once!
Thursday, March 15, 2012
Do you want to monetize more of your videos at once? Starting today you can monetize multiple videos through a simple, single flow. Here’s how:
On the
Video Manager
, select videos you want to monetize by checking the box next to each video. You can currently select up to ten videos at the same time. In the
Actions
drop-down menu, select
Monetize
.
Next, you’ll opt-in the video for different advertising formats. Then, click “Monetize.”
Finally, you’ll see a confirmation that your videos were monetized:
This update will be available to all U.S.-based partners initially, but we’re rolling it out globally over the coming months. You can also find others ways that YouTube can help you discover your voice and improve your skills, build larger audiences, and monetize your content at the
YouTube Creator Playbook 2.
Posted by Jason Toff, Product Manager, recently watched “
Thumbs Up for Rock and Roll
”
Networks can now segment revenue per channel
Thursday, March 15, 2012
We’ve heard feedback from network partners that they wanted to be able to more easily share revenue reporting with their individual channel creators. We’ve also heard from these creators that they wanted to quickly be able to access this data.
We understand that with more transparency and better data creators are able to make more informed decisions about their content. To that end, we’ve updated our reporting tools to allow networks to easily share revenue data with individual content creators if they so choose.
If you’re a network, you can enable this feature by clicking into the CMS user management tool and selecting ‘enable revenue visibility’. Individual creators will then be able to see both their estimated NET revenue and additional viewership data in the Insight tool.
Theo Luke, Content Partnerships, recently watched "
Simon's Cat in 'Shelf Life
.'"
Transitioning ads.youtube.com to AdWords for video
Wednesday, March 14, 2012
As you may have seen in your ads.youtube.com account, on April 12th, 2012, we will say a fond farewell to ads.youtube.com as we retire this interface. We’ve listened to your feedback and learned a lot about what video advertisers need to be successful with our tools. In an effort to give you more control over your ads, we’ve created
AdWords for video
(beta). This new tool streamlines the process of creating a campaign, has access to more ad formats and ad inventory, and gives you powerful tools to understand and improve the performance of your video ads.
All accounts have now been transitioned to AdWords for video.
To manage your account or create a new one, login at adwords.google.com/video.
All ads.youtube promotions can still be found in the AdWords interface (adwords.google.com) and any advertiser can create a new video campaign by
logging
in at adwords.google.com/video
What’s happening to Promoted Videos?
This awesome YouTube video format isn't going anywhere - it's just joining the
TrueView
family of video ad formats with a fresh look.
Promotions alongside YouTube search results are now known as TrueView in-search.
Promotions alongside YouTube videos and content on the Google Display Network are now known as TrueView in-display.
For more information about AdWords for video (beta), including a
step-by-step setup guide
, visit the
AdWords for video website
or or the
AdWords Help Center
.
Posted by Lane Shackleton, Product Manager, YouTube recently watched ‘
The North Face: The Denali Experiment Teaser
’
Upcoming Partner Workshop: Budgeting 101
Monday, March 12, 2012
What
: Budgeting for pre-production, production, and post
When
: Thursday, March, 29, 2012 from 4 - 5:30 PM
Where
: Google Beverly Hills
Who
: YouTube Partners, limited to 20
Why
: Learn how to budget your shoots more effectively
This is our first production workshop we are launching as part of our Production Module. This particular workshop will focus on learning the best tips and tricks for creating a cost-effective budget. Be on the look out for future workshops that will focus on Cinematography, Directing, Webseries, Vlogging, Editing, and more!
Budgeting 101
You've recognized the need to budget. But how do you budget for something you've never done before? Or how do you make your budget more effective than your last one? How much money will you need? YouTube’s very own budgeting master, Kathleen Grace, will walk you through the do's and don'ts of pre-production, production, and post, as well as teach you amazing tips and tricks to create professional looking visuals for a fraction of the cost. Here's your opportunity to learn from our in-house YouTube budgeting expert and get your project off on the right foot.
The form to sign up for this event can be accessed
here
.
We look forward to offering more workshops. Stay tuned for updates by following us on Twitter
@YTCreators
or signing up for your area's
Creator Club
.
Bridget Humphrey, Programs Manager, recently watched
Hikakin - beatbox Super Mario dubstep mash up - myISH
.
Changes to Related and Recommended Videos
Friday, March 9, 2012
The last time you went channel surfing, did you enjoy (or remember) the 20 TV shows you flipped through, or just the shows you watched all the way through? Would you recommend the 20 you surfed through to a friend, or the ones you actually watched? To make the videos you watch on YouTube more enjoyable, memorable, and sharable, we're updating our Related and Recommended videos to better serve videos that keep viewers entertained.
For years, the Related and Recommended videos we served to the right of the player and on the homepage represented our best prediction of what people wanted to watch next. We regularly tweaked the system that selects these videos to keep it evolving with the rest of the site.
Today, this system serves videos based on the number of clicks they receive, which would be like suggesting a TV show based on how many people briefly flipped on a channel while surfing. But clicks aren’t always the best way to predict whether you’ll be interested in a video. Sometimes thumbnails don’t paint the whole picture, or a video title isn’t descriptive.
We’ve been experimenting with the way we offer Related and Recommended videos, focusing on video engagement to get people to the videos they like more quickly. In particular, we’ve discovered that time watched is one of the best indicators of a viewer's engagement. As a result, we’ll be focusing more prominently on time watched in providing Related and Recommended videos starting next week. While we'll still be looking at clicks, engagement will become the leading indicator for serving these videos.
So, if you’re making videos that keep people engaged, Related and Recommended videos will begin showing your videos more prominently. On the flip side, videos that don’t will not be surfaced as prominently, which will impact a video’s viewcounts over time. How can you adapt to these changes? The same as you always have — create great videos that keep people engaged. It doesn’t matter whether your videos are one minute or one hour. What matters is that your audience stops clicking away and starts watching more of your videos.
To help you, we have an
Analytics Audience Retention Report
, a list of
best practices
, and answers to
frequently-asked questions
to find ways ranging from content to programming. As this kicks off next week, we’ll continue to share resources on this blog to help drive even more audiences to your videos and to your channel.
The YouTube Team
Help our March “On The Rise” nominees reach the homepage
Thursday, March 8, 2012
Each month, we identify four YouTube partners whose Channels have experienced significant growth and are on the cusp of really taking off for our
On The Rise
program. This March, our nominees include a chef, an artist, a prankster and producers. We’re excited to bring you some fledgling partners who still have a ways to go to hit the 100,000 subscriber mark - even if you haven’t heard of them yet, we think you’ll enjoy what they bring to the YouTube table.
And you can help them reach their growth goals, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of
the Official YouTube Blog
. In addition to your votes, each Channel will be evaluated on criteria such as viewer engagement and Channel optimization techniques to decide which partner will be featured on the
homepage
,
Google+
,
Facebook
and
Twitter
at the end of the month.
In past months, partners like
CaliforniaTravelTips
and
marydoodles
have gained many subscribers thanks to your support. The poll will be open until March 15th at 5pm PT, so don’t forget to vote for your favorite Channel. Check back to see who secured the homepage feature on March 29th.
danispies
Dani is a self-proclaimed health conscious foodie who focuses on creating nutritious and flavorful recipes that are simple to make. She’s also a certified nutrition counselor and fitness trainer. Check out her channel to learn how to make baked sweet potato fries, pan-seared tilapia, roasted chickpeas and more!
Banzchan
Banzchan is managed by Robert de Jesus, a long-time anime manga fan who’s spent years perfecting his illustration, animation, and writing skills. His videos feature real-time drawings of your favorite anime (and YouTube partner!) stars.
overboardhumor
Garrett of Overboardhumor is a prankster who has come up with some crazy ways to take people by surprise. He has driven a couch through a drive through and handed out pieces of birthday cake to strangers. Check out his videos for a good laugh.
AnyoneButMeWebSeries
Anyone But Me is an acclaimed web series centered around common teenage concerns like fighting stereotypes and doing the right thing. Though it’s just about to wrap up after three seasons, you can get an introduction to this award-winning drama and even watch the complete series on the ABM YouTube Channel.
If you’re interested in checking out more rising YouTube Partners, visit our
On The Rise Channel
, which features nominees, trending partners and monthly blog winners.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “
'Fresh Guacamole' - PES - YouTube
.”
Audience Development for Fashion & Beauty Channels 101
Friday, March 2, 2012
What
: Audience Development for Fashion & Beauty Channels
When
: Monday, March, 19, 2012 from 4 - 6:30 PM
Where
: Google Beverly Hills
Who
: YouTube Partners, limited to 20
Why
: We want to help you make your YouTube channels more successful
Audience Development for Fashion & Beauty Channels
In this fashion and beauty workshop, we'll hear from online fashion expert Amy Buchen and beauty guru Rachel Lightfoot, who will walk us through the ins and outs of fashion & beauty. Learn how to take your make-over and style-haul videos to the next level, and differentiate yourself from each other. We'll present best practices in the online fashion and beauty space, show you how to engage your audience in fun new ways, and give you tips on how to set-up an effective collaboration as well as engage fashion designers.
In addition to our fashion expert, a YouTube Next Lab strategist will do a live workshop of some of your fashion and beauty channels with an emphasis on Audience Development.
This event will be an excellent way for you to network with other fashion & beauty gurus. See ya there!
The form to sign up for this event can be accessed
here
.
We look forward to offering more workshops. Stay tuned for updates by following us on Twitter
@YTCreators
or signing up for your area's
Creator Club
.
Bridget Humphrey, Programs Manager, recently watched "
The Arranged Marriage Song - NAVE feat. John Bala (Prod. by Deyo)
."
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