Hello world: How to translate your videos with your community
Thursday, March 30, 2017
YouTube is home to over a billion users across the world. It’s where anyone can find a community, even beyond their geographic borders. YouTube creators and viewers speak nearly every language under the sun -- 76 languages to be exact. While that’s great for building global audiences, it means your content can sometimes get lost in translation. That’s why we built translation tools so you can easily connect with audiences who don’t speak your native tongue.
Since 2015 when we introduced
community-contributed subtitles and other tools
, we’ve been inspired by how creators and viewers across the globe have partnered to break language barriers. Today, we’re excited to announce that you can now use
to translate your video’s titles and descriptions in addition to your captions. This means you’re only a few clicks away from having viewers translate your videos so more people around the world easily discover, understand, and ultimately fall in love with your content.
We wanted you to hear directly from creators who have rallied their communities to use these new translation tools. A great example is
. She’s a science vlogger who's passionate about spreading her love for biology and genealogy around the world.
“I turned on the Community Contributions tool after a subscriber asked me to so that he could translate my videos and share them with his friends,” Alex said. “Knowing that my community valued my content enough to want to share it, and to go the extra mile to do so, really meant a lot to me.” Alex’s videos have since been translated to Mandarin, French, Hebrew and more.
But who’s behind those translations? We also wanted to hear from passionate viewers who translate content for creators they love. To date, over 900K contributors have helped translate videos on YouTube. This includes people like Tee Ponsukcharoen, a Stanford student who spends an average of 10 hours a week translating content on YouTube. He’s written translations for over 2,500 videos. “Translating content to me now is like washing my face, brushing my teeth, or working out. It's a part of my daily routine that I do without thinking much,” Tee said.
“There are three components that drive my motivation to translate videos: autonomy, mastery, and purpose. Translating content on YouTube serves all three,” he said. “I can choose videos that I am interested to translate. I sharpen my English, Thai, and the subject of the video every time that I translated. Finally, I know that my translation will be beneficial to other people. Some Thai students who don't know English well can use my subtitles to learn better. Our work can be used as language educational examples.”
Alex and Tee may have never met in person but they’ve made the world feel like a smaller place. They helped create communities on YouTube that go beyond language barriers. If you’re a creator,
try Community Contributions
. It only takes a few seconds to activate. Not only is it is a great way to reach global audiences, but it’ll allow you to make your community feel more invested in the process. To help, we’ve also put together a special
Creator Academy Boot Camp
to provide more hands-on learning on how to use translation tools and grow your audience.
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Strengthening YouTube for advertisers and creators
Monday, March 20, 2017
At YouTube, we believe everyone should have a voice. Since our founding, free expression has been one of our core values, allowing creators to share their ideas with over a billion fans from around the world. We also believe that creators should have an opportunity to earn a living from their channels and we are proud that many do. For almost a decade, we’ve shared advertising revenue with our creators based on the success of their videos and that revenue has created a vibrant new economy, where anyone with a camera or a phone can turn their creativity into a career.
But there’s a difference between the free expression that lives on YouTube and the content that brands have told us they want to advertise against. Our
advertiser-friendly content policies
set the tone for which videos can earn revenue, ensuring that ads only appear where they should. To make sure we apply this process fairly, we also give creators the chance to
if they feel any of their videos have been unfairly demonetized. We take these steps because advertiser confidence is critical to the financial success of our creators.
After listening to strong feedback from our advertisers, today
a number of actions and we want to explain what these changes might mean for you, our YouTube creators:
Tougher stance on hate speech:
Both creators and advertisers are concerned about hate speech and so are we. To protect the livelihoods of our creators and to strengthen advertiser confidence, we will be implementing broader demonetization
around videos that are perceived to be hateful or inflammatory. This includes removing ads more effectively from content that is harassing or attacking people based on their race, religion, gender or similar categories.
Strengthening advertiser controls for video and display ads:
In the coming weeks, we will add new advertiser controls that make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.
Today, any creator whose video is
can launch an appeal to have their video reviewed. Moving forward, we plan to improve the process so that reviews can happen even faster.
Safeguarding creators in our YouTube Partner Program:
Since we rolled out the YouTube Partner Program (YPP) ten years ago, it has enabled millions of creators to earn revenue and build a new generation of emerging media businesses. We want to protect our creators so we will be introducing new YPP safeguards to prevent abuse that hurts their earnings, like the
of their channels.
Restating our commitment to diversity:
Groups that have long been underrepresented in traditional media have used YouTube to reach new audiences, increasing empathy and tolerance while providing a lifeline of support to diverse communities. We stand by our diverse creators and communities and their right to express themselves. Recently, we’ve heard concerns that some LGBTQ content may be restricted from the small subset of users who have optionally chosen to enable YouTube’s Restricted Mode. Earlier today we posted
that further explains how this feature works and we’re committed to ensuring our systems don’t discriminate.
We want YouTube to remain a place where creators can express themselves while earning revenue, where fans can discover new voices, and where advertisers have a place to reach engaged audiences. To keep that incredible dynamic going, advertisers have to feel confident their ads are only appearing where they should. Although ad restrictions can feel limiting, they’re essential to protecting the livelihood of creators. While YouTube will always be home to videos that meet our community guidelines, today’s measures will help ensure the virtuous cycle between creators, fans and advertisers remains strong for years to come.
Posted by Ariel Bardin, VP Product Management
Restricted Mode: How it works and what we can do better
Monday, March 20, 2017
Over the last several months, and most definitely over the last few days from LGBTQ and other communities, we’ve gotten lots of questions around what Restricted Mode is and how it works. We understand that this has been confusing and upsetting, and many of you have raised concerns about Restricted Mode and your content being unfairly impacted. The bottom line is that this feature isn’t working the way it should. We’re sorry and we’re going to fix it.
We introduced Restricted Mode back in 2010 as an optional feature to help institutions like schools as well as people who wanted to better control the content they see on YouTube. We designed this feature to broadly restrict content across more mature topics, whether these are videos that contain profanity, those that depict images or descriptions of violence, or discussion of certain diseases like addictions and eating disorders. Today, about 1.5 percent of YouTube’s daily views come from people who have Restricted Mode turned on. But we know this isn’t about numbers; it’s about the principle of anyone having access to important content and different points of view. You can read more about how Restricted Mode works
Our system sometimes make mistakes in understanding context and nuances when it assesses which videos to make available in Restricted Mode. For instance, the following videos are examples of where we got it wrong: Ash Hardell’s “
,” Calum McSwiggan’s “
Coming Out To Grandma
,” Jono and Ben’s “
Woman interrupted during BBC interview
,” and Tegan and Sara’s “
BWU [OFFICIAL MUSIC VIDEO]
While the system will never be 100 percent perfect, as we said up top, we must and will do a better job. Thanks to your feedback, we’ve manually reviewed the example videos mentioned above and made sure they’re now available in Restricted Mode -- we’ll also be using this input to better train our systems. It will take time to fully audit our technology and roll out new changes, so please bear with us. There’s nothing more important to us than being a platform where anyone can belong, have a voice and speak out when they believe something needs to be changed. We truly appreciate your help keeping the YouTube community active and engaged on topics that matter to creators and YouTube fans alike.
Posted by Johanna Wright, VP of Product Management, YouTube
Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor
Thursday, March 16, 2017
We’re committed to helping you reach more fans and keep them engaged. That’s why we built products like
, which are mobile-friendly tools that let you poll your audience, link to merchandise, recommend videos, and more.
Based on your feedback, we’ve made Cards and End Screens even better over time. You told us you wanted Cards to link to videos within a playlist. So we made it happen. For End Screens, you asked for the ability to import End Screens from other videos and use smart elements. So we incorporated it. We’ll continue to listen to your inputs, as always.
As adoption of End Screens and Cards has grown, the use of annotations has decreased by over 70 percent. For this reason, the time has come to discontinue Annotations Editor. Effective starting May 2, you’ll no longer be able to add new or edit existing annotations, only delete them. Existing annotations will continue to show when using a desktop computer. We wanted to give you advanced notice so you can adjust. So why now?
End Screens and Cards work on mobile: Annotations Editor launched in 2008, before the world went mobile. With 60 percent of YouTube’s watchtime now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience? End Screens and Cards work on mobile and desktop, giving you more bang for your buck.
End Screens and Cards are more engaging for your viewers: End Screens and Cards generate seven times more clicks across YouTube than annotations. In fact, viewers generally don’t love annotations, and on average they close 12 annotations before they click on one of them. And more and more viewers turn off annotations altogether.
End Screens are easier to create: You told us that adding annotations at the end of your videos is hard. With End Screens that process is now much quicker and easier -- in fact, up to ten times quicker. You can now import End Screens from other videos or use dynamic overlays to save yourself even more time.
If you haven’t already, join the many creators who are using
. As always, thank you for helping build a better YouTube.
Posted by Muli Salem, Product Manager, recently watched "
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