Improving Custom URLs on YouTube
Friday, December 16, 2016
At YouTube, we want to make it as easy as possible for fans to find and watch your channel. That's why we've spent years building the tools to help your audience stay on top of your videos -- from subscriptions, to notifications, and even custom URLs.
Last year, we
that YouTube no longer requires a Google+ profile when you want to upload, comment, or create a channel. As part of this change, today we’re launching a new
custom URL system
that works independently from Google+ and also unifies your identity across YouTube.
Currently, we have two systems for claiming a custom URL:
A YouTube system that generates URLs in this format: youtube.com/ChannelName
A system integrated with Google+ that generates URLs like this: youtube.com/c/ChannelName
With these two systems in place, we began to see instances where two channels could request URLs with similar names in these two different formats. This is confusing for fans, and not a great experience for creators either.
Our new system will fix that problem. With today’s launch, both URLs from the older systems will now point to the same channel. This means that, in our previous example, users can now reach the same channel with either youtube.com/ChannelName or youtube.com/c/ChannelName. And with a new system in place, we’ll also avoid duplicating channel names in the future. This also means that claiming a new
YouTube custom URL
does not involve a custom URL for your Google+ profile, and vice versa.
We believe this is a positive change for the millions of channels that have custom URLs today, as well as those who will request one in the future. However, as we make this transition, there is a group of less than 0.02% of channels with custom URLs who will have to claim a new URL due to duplication conflicts -- when youtube.com/ChannelName and youtube.com/c/ChannelName point to different channels. If you are part of this group, you will be notified and can claim a brand new custom URL from your channel’s advanced account settings until May 31, 2017 to make this change.
We are making every effort to work with creators to find a solution that supports their needs on YouTube. That’s why we created custom URLs in the first place and we’re excited about how this change will benefit both fans and creators in the long term.
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New Creators for Change ambassadors and resources are here!
Tuesday, December 13, 2016
This post originally appeared on the YouTube Official Blog
Back in September, we launched
YouTube Creators for Change
, a global initiative dedicated to amplifying (and multiplying) the voices of YouTube creators who tackle division and hate with videos and stories of hope, connection, and understanding. And as 2016 comes to a close, we’re proud to say that YouTube Creators for Change is growing.
We’ve established local Creators for Change initiatives in
, bringing together creators who have uploaded thousands of videos about countering hate through unity. We’ve opened up sets at YouTube Spaces in New York and Los Angeles where creators will record the first
video-based StoryCorps interviews
. And today, we’re thrilled to introduce our five newest Creators for Change ambassadors:
All India Bakchod
(United States) and
(United States). You can learn more about these inspiring creators at the
Creators For Change website
, which launches today, too!
These new ambassadors will join the six existing ambassadors in engaging their communities on topics like hate speech, xenophobia, and extremism. And to do our part, we’re equipping each one of them with a $25,000 grant to use toward a social impact project of their choice. In fact, this past weekend John Green donated his grant to charity in connection with
Project for Awesome
, a live-streamed annual fundraiser that brings together video creators from all over the world who support charities that, as the vlogbrothers say, “decrease world suck.”
In the coming months, our 11 ambassadors will also help us choose creators who are already making their voices heard on social issues that matter to them. And as part of our original $1M commitment, each of these emerging creators will be given equipment and production grants. They’ll also receive mentorship support from the program ambassadors and an opportunity to participate in educational workshops at our YouTube Spaces.
Finally, to help all those creators who want to use their voices and videos to take on topics they care about, we’ve collaborated with
to create a helpful series of best practices for creating effective social-change videos.
You can find this video, information on all our ambassadors and more on the
YouTube Creators for Change website
. So check it out! And stay tuned for more updates in the coming months.
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