YouTube Red is here: Seven things to know about our new subscription service
Wednesday, October 28, 2015
Today in the U.S. we’re launching
to give your fans a new way to enjoy YouTube, and creators an additional way to earn money from their videos. There's been some helpful
out there on how to think about YouTube Red but here are seven things we think every creator should know:
1. The YouTube you know and love is here to stay.
Your fans can still enjoy your content on YouTube for free and you’ll get paid from the ad revenue generated, as always.
2. A new option
YouTube Red allows fans to watch videos uninterrupted without ads, save them offline and play in the background while still supporting creators through their membership fee.
And as a special bonus - YouTube Red works with Google Play Music, so users who subscribe to one automatically get access to the other.
3. A new source of revenue.
with the launch of YouTube Red, our creator community will make as much or more money on YouTube than they would have without it.
And on a per-user basis, a paying YouTube Red member will generate more money for creators than a typical ad-viewing, free user.
4. Let’s talk about free trials.
Creators are the lifeblood of YouTube. So with Google Play Music subscribers instantly joining YouTube Red, we will pay a portion of the revenue we receive from these subscribers to our creators on day 1. Even with 30 day free trials, our creator community will make as much or more as they would have without YouTube Red.
5. Participating in YouTube Red doesn’t cost creators a thing.
Whether or not you personally decide to pay for a YouTube Red membership, your videos can still be a part of YouTube Red and you’ll still be able to earn new revenue from your viewers’ membership fees.
6. Creators don’t need to do anything differently for YouTube Red.
Some creators have asked whether they need to make longer videos to make money on YouTube Red. The most important factor is that your videos are engaging and people spend time watching them and sharing them with more people. In other words - we see plenty of short-form videos that get way more overall watch time than long-form videos because they’re more engaging and shareable.
7. Now your fans can enjoy your videos in more ways.
With YouTube Red, your fans can engage with your content more. They can take your videos with them wherever they’re headed, whether or not they have an Internet connection. They can keep your videos playing in the background on their phones while answering text messages or looking up directions. We’re just getting started, but we think YouTube Red is going to be great for both you and your fans.
For more info, check out our
for answers to specific questions. We’ll keep updating this page on an ongoing basis, so be sure to ask your question on a
YouTube Help Forum
Matt Leske, Senior Product Manager,
Bali Road Trip in 4K! - #onedayoffline
Meet YouTube Red, the ultimate YouTube experience.
Wednesday, October 21, 2015
This story was originally posted on the official YouTube blog.
By focusing on what fans want, YouTube Red will play an important role in expanding user engagement on YouTube and provide creators like you with an additional way to get paid for the content you’re already creating. While this is just the beginning, we’re confident that as membership grows, YouTube Red will deliver more and more value to you. Questions? Check out the
YouTube Help Center
for more info.
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
On October 28, we’re giving fans exactly what they want. Introducing YouTube Red -- a new membership designed to provide you with the ultimate YouTube experience.
YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon.
YouTube Music is designed to make discovering, watching and listening to music easier than ever.
Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you.
And as a special bonus - YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other.
And starting early next year,
YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators. You can read all about Originals coming to YouTube Red
We’re working to bring YouTube Red and our YouTube Music, Gaming and Kids apps to more countries soon.
And don’t worry! The free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, Gaming and Music apps free of charge. But with YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted.
Viewers in the U.S. can
try YouTube Red
for free with a one month trial on October 28 and YouTube Music will be coming soon.
Matt Leske, Senior Product Manager, recently watched
"The Juice Challenge"
Black History Month
Epic Rap Battles of History
mobile live streaming
on the rise
youtube earn money
Learn more in the
YouTube Help Center
Press & Blog
Creators & Partners
YouTube Engineering & Developers Blog
YouTube Trends Blog
More blogs from Google