Helping music artists make the most of YouTube
Monday, March 16, 2015
first guitar lesson
? Or your 1,000th subscriber on YouTube? What about when you learned
to understand what your fans watch the most?
Making great music is just like making great YouTube videos. It requires creativity, passion and the right resources, and that’s why we’re helping artists like you make the most of YouTube with the launch of
YouTube for Artists
. This initiative will give you two things: the tools to best connect with fans, and promotional programs to help you get discovered and grow.
YouTube for Artists...like you
On a new
YouTube for Artists
site, you have a variety of powerful resources, everything you need to take your latest slow jam or dance track to the next level. Here you’ll find tips on how to best get discovered, lessons on engaging with your fans beyond your music videos, a guide to making money on YouTube, and more.
You can also learn about how you can sell merch and promote your shows directly within your video through
, and have fans directly contribute money to your channel through Fan Funding. These features give you even more ways to grow both your audience and your revenue on YouTube.
Success on YouTube leads to greater overall success as an artist, and on YouTube for Artists you can learn about all the current programs we have to make that happen. That includes getting your YouTube views to lead to charting on Billboard, airtime on SiriusXM and NRJ in France, and free production resources at our YouTube Space locations around the world.
We’re also working on a new data tool for artists that will show you where your fans are located at the city level, as well as show the total number of views from your official music videos and fan uploads through Content ID. This will help you figure out where to promote your next single to your fans, the best time zone to release your next video or where you might route your next tour. And if you’re at SXSW Music this week, we’ll be hosting
YouTube at Coppertank
to show a preview of this data tool, as well as having live performances from emerging artists and trailblazing artists on YouTube.
Making center stage big enough for everyone
We want to do more than just give you tools to succeed—we want to help more and more fans discover your channel and videos. So we’re working on new ways to celebrate and promote the wide range of artists on YouTube.
We’re starting with the YouTube Music Awards, where we’re putting a spotlight on the artists who are growing the fastest, engaging with their audience the most, and helping define what music means on YouTube. You can learn more about this year’s top 50 artists at the
YouTube Music Awards channel
, and stay tuned on March 23 @ 10 a.m. PT for special music video performances from some of this year’s winners and other emerging artists. And if you’re a YouTube Music Award winner—congratulations!
The YTMAs are just the beginning, as we’re working on even more ways to help you make the most of YouTube.
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Introducing YouTube for Artists
Make your videos even more interactive with cards
Monday, March 16, 2015
As a creator, you’ve probably been using annotations to engage with your viewers for years. But one of the things you’ve told us is that you need more flexibility with the info you share through annotations, and—most importantly—you need it to work across screens and especially on mobile. That’s why today we’re introducing cards.
You can think of cards like an evolution of annotations. They can inform your viewers about other videos, merch, playlists, websites and more. They look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile.
Right now, you can choose from six types of cards:
. You’ll find a new “Cards” tab in your Video Editor to create and edit them at any time.
Because cards work across mobile and desktop and give you more flexibility to share what you want, our goal is to have these eventually replace annotations. But this will happen only once they can do everything annotations can do today, and more. Until then, we’re looking forward to your feedback on cards, including what you want them to do for you in the future.
Check out these
Help Center articles
if you want to find out more.
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A new way to see and share your world with 360-degree video
Friday, March 13, 2015
You share incredible videos with your fans every second of the day, but what if you could share even
in that video? Like, sharing the entire moment that you’re filming?
You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look. Only you know what’s possible. That’s why today we are starting to support
360-degree video uploads
on YouTube, to continue giving you all the best resources to connect with your viewers.
People can watch your videos on the existing
YouTube app for Android
, and by moving the phone or tablet around they’ll see all the different angles while the video plays. They can do the same on youtube.com or embedded videos on Chrome by using the mouse to drag the point of view around, and we’re working to bring this to iPhone, iPad and other devices soon.
Creating and uploading 360-degree videos on YouTube
To make it easy for you to create and upload 360-degree videos to YouTube, we’ve been working with companies across the industry.
IC Real Tech’s Allie
are 360-degree video cameras compatible with YouTube that are available today or are coming soon. You can find
more technical information
on the video format, along with a
you need to run on the video file to insert the correct metadata. We’re working to make this automatic, but in the meantime, this script will make sure your video uploads to YouTube as a 360-degree video.
If you’re around the
YouTube Space L.A.
, our Creator Tech team is also hosting a technology showcase from now through April, where you can try out these new cameras and learn new techniques from our staff.
Remember when the vantage point of the
blew your mind? Now let’s see what you can do with every possible angle at your recording fingertips.
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Separate fan-building fiction from fact with the Creator Academy boot camp
Tuesday, March 10, 2015
If you’re looking to build lasting relationships with your fans, sign up for the new
Engage your audience
boot camp from the
YouTube Creator Academy
. There’s no gym clothes or push-ups: it’s a free online course made up of lessons from top creators and YouTube experts, running March 16-27, 2015.
This course will teach you how to:
Develop a strong connection with your viewers in order to build a loyal community of fans
Understand who your audience is and what they like, so that you can think about videos that appeal to them
Broaden your fanbase and extend your reach beyond YouTube with social media, blogs, and other communities
to your advantage in building your subscriber base.
To sign up, choose the language that’s best for you below.
This is one of many resources we provide to help creators thrive on YouTube. Find more lessons and courses at the
YouTube Creator Academy
See you at boot camp!
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