YouTube Creator Blog: January 2016

Creator Blog

Transform a view into a donation

Tuesday, January 26, 2016

As a YouTube creator, you’re already making amazing content that inspires, entertains, and helps educate your community. Now, the videos you create can do even more — they can raise money to support your favorite cause.

We recently began rolling out donation cards to US creators, which let your subscribers and viewers donate directly from your videos. Just add a donation card, pick a nonprofit, and start doing good. You can choose any United States, IRS-validated 501(c)3 public nonprofit organization and they receive 100% of the money donated. We’re excited to take this first step and look forward to expanding into other countries so creators across the world can power nonprofits they care about.

YouTube has over a billion users. That’s almost one-third of all people on the Internet. And everyday those users watch hundreds of millions of hours of video, racking up billions of views – which are now billions of opportunities to do good.

Whether you’ve already hosted fundraisers on your YouTube channel or are looking for a simple way to get started, transform a view into a donation. Join creators like John and Hank Green and Madison Beer and use the donation card to connect your audience with a nonprofit of your choice.

For more information about donation cards, check out the YouTube Help Center.