One of the most exciting things about YouTube is all the
partners building businesses around doing what they love. We now have thousands
of partners who are making video creation a full-time endeavor. And, we’re
listening to feedback and working to improve the process of earning money on
YouTube.
So, in an effort to ensure we deliver our partners the most
accurate and consistent financial performance data for their videos, we are
making some changes in how YouTube interacts with AdSense. Starting April 1,
2013, AdSense will no longer calculate and report AdSense for Content Host
earnings for YouTube partners. Instead, AdSense earnings from YouTube videos
will only be calculated by YouTube and displayed in YouTube Analytics.
What does this mean for
you as a YouTube partner?
First, expect no change in how you are paid. The payments tab
in AdSense will show your monthly YouTube payments as one total amount as you
will continue to be paid via AdSense. Rather, this change means that if you
want to view your YouTube financial performance, you should go to
YouTube
Analytics where you can continue to find a comprehensive view of all
your sources of earnings for your YouTube videos. YouTube Analytics has
improved the timeliness of earnings reporting to within 24 hours after the end
of the day, Pacific Time. You can still view page views and clicks and also
manage ad blocking in the AdSense interface for your YouTube videos. If you use
other AdSense products, their calculation and reports will be unchanged in the
AdSense reporting interface.
Have you ever wondered what the difference between AdSense
earnings and YouTube earnings was? As a bit of background, many YouTube
partners have ad earnings from two sources: auction-sold ads (AdSense earnings)
and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a
viewer watches the video. Previously, AdSense calculated and reported the auction-sold
AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings
and reported both AdSense and YouTube earnings. Now, having only the YouTube
system calculate all your earnings will simplify and streamline your video
reporting.
We take accurate financial calculation and reporting very
seriously, and believe this change will reduce reporting confusion and prepare
all our partners for new ways to grow their earnings.
